Apple this week
announced its financial results for the holiday quarter that ended in late December, reporting all-time company records for revenue, profit, and iPhone sales, as well as
Apple Watch and Apple TV sales. The company also announced it now has
over one billion active devices in use by customers.
Apple's future financial performance is a bit murky, however, with Tim Cook acknowledging the current quarter will see the
first ever year-over-year decline in iPhone sales. The expected decline is due to a number of factors, including a strong U.S. dollar hampering international sales momentum and a slower rollout for the iPhone 6 during last year's product cycle that pushed some sales into later quarters.
Finally, on the earnings conference call, Cook was asked about the company's
interest in virtual reality, and Cook responded by calling the technology "really cool" with "some interesting applications." Apple has tipped its potential interest in virtual reality through some recent corporate acquisitions and new employee hires, but its exact plans remain unknown.
No comments:
Post a Comment