Apple has
announced a few changes to its executive team, led by Jeff Williams being officially named chief operating officer. Williams has essentially served as COO for quite some time since Tim Cook took the reins at Apple, but now he has the official C-level title to go along with it.
Perhaps even more significantly, Apple has shifted oversight of the App Store on all platforms from services chief Eddy Cue to marketing head Phil Schiller. The move reduces some of the burden on Cue, who has taken on responsibility for a number of areas in recent years including Apple Pay and Apple Music, while Schiller is a natural fit for the App Store given that he already oversees Apple's developer programs.
Finally, Apple's chip guru Johny Srouji has been promoted to the senior executive team and noted marketing expert Tor Myhren will be joining Apple early next year to head up advertising and marketing communications.
No comments:
Post a Comment