One key part of Apple's rumored television strategy that has yet to appear is its much-discussed subscription package of live TV channels, and CBS CEO Les Moonves has now indicated that
Apple "pressed the hold button" on those negotiations several months ago amid rumors Apple has been unable to piece together a viable package at its desired $30-40/month price point. A follow-up report from
Re/code indicates a major sticking point has been
Apple's insistence on a so-called "skinny bundle" containing no more than 20 channels. Content providers have reportedly been reluctant to offer only their top channels for the bundle, believing more of their channels should be included in any packages.
On the hardware front, the new Apple TV box has only been out for a little over a month, but one admittedly sketchy report claims Apple is
already moving toward production of a fifth-generation set-top box. The new box would include a faster processor and improved heat dissipation, allowing for even better performance. The report claims the next-generation Apple TV could go into production early next year, but that seems awfully soon to us.
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