With pricing on the new iPhone XS lineup starting at $999 and maxing out at $1449, consumers are questioning the prices, and Tim Cook has come out in several interviews to defend Apple's pricing strategy.
In one interview just after last week's media event, Cook argued that
Apple wants to "serve everyone," which is why the company offers a broad range of models. There is certainly a segment of the market willing to pay for the most cutting-edge innovation at the high end, but for those on a budget, Apple continues to sell older devices such as the iPhone 7 starting at $449.
In a second interview, Cook noted that consumers are
demanding innovation and that "it's not cheap to do that." Cook also argues that most people are putting their phones on payment plans, with the device replacing your digital camera, video camera, music player, and more for around $1 per day.
No comments:
Post a Comment