Wednesday, September 12, 2018

Apple's 'Gather Round' Event: iPhone XS, XS Max, and XR, Apple Watch Series 4 - MacRumors

Apple today held its "Gather Round" event at its Apple Park campus, where the company introduced three new iPhone models and a new Apple Watch Series 4. If you missed the event live or just want a quick recap, we've condensed everything down to a six-minute video

Our coverage of today's announcements is still ongoing, but we've listed a few of the major ones below and we'll continue to link all of our coverage within our video overview article
 
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Product Announcements Sep 12, 2018
Apple Announces 'iPhone XS' and 'iPhone XS Max' With Gold Color, Faster Face ID, and More
Apple's new flagship iPhones are the iPhone XS and iPhone XS Max, and the specs are pretty much in line with rumors. Both phones are available in silver, gray, or gold and with 64, 256, or 512 GB of storage. Aside from the new larger Max model, improvements include a new A12 Bionic chip, faster Face ID, improved water resistance and camera, and more. Pre-orders begin this Friday, with availability following on September 21. Pricing starts at $999 for the iPhone XS and $1099 for the iPhone XS Max.
 
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Apple Reveals 'iPhone XR' With 6.1-Inch Liquid Retina LCD Display and Six Color Options Starting at $749
Alongside the iPhone XS and XS Plus, Apple today unveiled a third new model, the iPhone XR. The cheapest of Apple's new phones, the iPhone XR starts at $749 and is available in six colors: white, black, blue, coral, yellow, and (PRODUCT)RED. Available in 64, 128, and 256 GB storage capacities, the iPhone XR comes with a "Liquid Retina" LCD display, a single-lens rear camera, and an A12 Bionic chip. Availability is slightly delayed with pre-orders starting October 19 and a launch following on October 26. 
 
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Apple Unveils Apple Watch Series 4 With 30 Percent Larger Display, Thinner Body, ECG Reader, Fall Detection, and More
Aside from the iPhone, Apple's other product introduction today was the Apple Watch Series 4 which comes with a 30 percent larger display packed into a body that's slightly larger but thinner and so actually has less volume than the Series 3 models.

Updates include a re-engineered digital crown with haptic feedback, a new electrocardiogram (ECG) sensor, and fall detection with the ability to automatically call emergency services if you appear to be unresponsive after a fall. There's also a new gold stainless steel color option and of course a slew of new band colors. Apple Watch Series 4 starts at $399 for GPS models and $499 for LTE models, with pre-orders starting this Friday and a launch coming on September 21.
 
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Apple Discontinues iPhone SE, iPhone 6s and iPhone X
With the introduction of three new iPhones today, Apple has discontinued the iPhone SE, 6s, 6s Plus, and X. Apple continues to sell the iPhone 7, 7 Plus, 8, and 8 Plus alongside the new phones, but the changes mean the $449 iPhone 7 is now the smallest and cheapest phone Apple offers.

The new Apple Watch Series 4 also does not include a high-end "Edition" family, with models limited to aluminum and stainless steel. The Edition family began life as solid gold models priced upwards of $10,000, but in later generations were made of ceramic at much lower but still premium price points.
 
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