Thursday, July 14, 2016

Pokémon Go's a Hit, iPhone 7 Photos, Mac Sales Slumping, MacRumors Gets a Mention in New Lenovo Ad - MacRumors

Last week saw the highly anticipated launch of augmented reality game "Pokémon Go,"and despite a limited geographic rollout it has become a phenomenon, rapidly becoming the "biggest mobile game in U.S. history." The game's popularity drove a massive spike in Nintendo's stock price, but its social nature and real-world environment have also raised some issues and skepticism over the prospect of retailer sponsorships.

There have also been privacy concerns, as those using their Google sign-ins on the app were originally granting the developers full access to their Google accounts, an issue that was quickly rectified with an update to the app.
 
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Popular Stories Jul 14, 2016
Clearest Shot Yet of iPhone 7 Case Confirms Subtle Design Tweaks
As we get closer to the official unveiling of the iPhone 7, the quality of the leaks we're seeing is starting to increase, led this week by a very clear shot of an alleged iPhone 7 rear casing. The photo shows off the enlarged rear camera and the lack of antenna bands across the rear of the shell, and a separate photo set claims to show the rear casing in all four of the current iPhone colors.

Other photos, likely showing mockups, have reignited claims of a Smart Connector on the rear of the larger iPhone 7 Plus, although rumors have cooled on this detail in recent weeks. And finally, a short video shows off several possible casings with no headphone jack and a second speaker, another detail rumors have been split on.

One final rumor claims the iPhone 7's battery could have about 14 percent higher capacity than the iPhone 6s battery. We don't know, however, whether that will translate to longer battery life or if the iPhone 7 will require the larger battery just to maintain the current battery life.
 
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Apple's PC Sales Fall Behind ASUS as Buyers Await Next-Generation MacBook Pro and Other New Models
Our Buyer's Guide shows almost all red for Apple's Mac lineup, and that's the likely reason for a decline in Apple's Mac shipments during the second quarter that saw the company drop to fifth place behind ASUS in worldwide PC sales. We're expecting some Mac updates in the second half of the year, led by a redesigned MacBook Pro with a thinner chassis and an OLED "touch bar" replacing the function keys, and that will likely help boost Mac sales in the coming quarters.
 
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Lenovo Ad Pokes Fun at Apple Fans, MacRumors Gets a Mention
Lenovo recently released a new ad for its Yoga 900S 2-in-1 notebook, using a stereotypical "iGuy" Apple fan to compare the MacBook to Lenovo's device. The iGuy touts Apple innovation and design, but consistently finds his MacBook falling short in comparison to the Yoga 900S with its reversible hinge, higher-resolution touchscreen display, and multiple ports.

Amusingly, MacRumors even gets a mention in the ad, with the Apple fan saying "I think I read" on MacRumors that the next MacBook will have a reversible hinge like the Yoga 900S. The next MacBook won't, but we appreciate the mention!
 
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iOS Device Ransom Attacks Continue to Target Users in U.S. and Europe
In yet another example of why it's important to use strong, unique passwords, there's apparently been a resurgence in hackers using compromised iCloud accounts to remotely lock users' devices and hold their contents for ransom.

There's no evidence of a direct breach of Apple's systems, but users with weak passwords or passwords that have been used elsewhere and then compromised are at risk of having criminals take over their iCloud accounts. Apple's Find My iPhone feature then lets those criminals lock the devices and display messages on their screens to demand payment in order to release the phones. Beyond strong passwords, users should also employ two-factor authentication when possible to ensure that a password alone is not enough to gain access to an account.
 
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Apple's Dedication to Accessibility Highlighted by Story of Blind Engineer
Apple has long garnered praise for its efforts in ensuring its devices are accessible for those with disabilities, and over the weekend Mashable published an inspiring look at blind engineer Jordyn Castor, who started as an intern with Apple before moving into a full-time role with Apple's accessibility team. As an intern, Castor worked on VoiceOver capabilities, but she has since moved on to help ensure Apple's forthcoming Swift Playgrounds app designed to teach children and even adults how to program will be accessible to the blind.
 
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